The International Tourism Trade Fair (also known as FITUR) is held annually at the Parque Ferial Juan Carlos I and is one of the most important events of its kind on the Tourism industry calendar in Spain. Held every January in the city of Madrid, Spain, the event is attended by tour promoters, tour agencies and representatives from various hotels, transport companies and travel agencies. The fair is open to the public and focuses on the popular tourist destinations and newly emerging tourism hotspots in Europe and in the world.
Organised by the Feria de Madrid, this event has been taking place for over 30 years and has been known to draw more than 125,000 industry professionals. The fair is a large scale and high profile event and features exhibitors from over one hundred and seventy countries. The event always tends to run for four days; with the first two normally dedicated to industry professionals and the last two with the event open to the general public.
In Spain, tourism is one of the region’s strongest industries and as a result the International Tourism Trade Fair enjoys a lot of support from national organisations. The fair is often held along with conferences, congresses and workshops like the Meetings and Incentive Trips Workshop which is organised during the event. This show is vital to the local and regional economy and this show goes from strength to strength each year.
The Parque Ferial Juan Carlos I also hosts a number of other international exhibitions and fairs and include the likes of the International Gourmet Show, Salon Look International and the Madrid Gold Exhibition. This venue is up there with the best in Europe and situated in one of Europe’s most interesting capital cities, this is a great show and venue in which to find oneself.
If you are involved with the tourism industry you might also be interested in the World Travel Market which takes place in London, England every November; the France Show which takes in Paris; and the International Luxury Travel Market in Cannes. There are some excellent Travel and tourism related shows which take place across Europe annually and all offer some wonderful opportunities for building contacts within the industry.
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